For Earth, Pictet chose to support the work of Azafady, a UK charity and Malagasy-registered NGO that helps the poorest communities in Madagascar develop sustainable ways of living and increase local access to healthcare and education. American photographer Ed Kashi was invited to undertake the second Prix Pictet Commission. Kashi's series,'Madagascar - A Land Out of Balance' has since toured and attracted a plethora of media attention.

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